Content Management Systems are a website built to take dozens of articles. We all know that both crawlers and visitors to the website want to read good content, so why not use a great content management system to make managing the articles easier?
One reason you shouldn't is because they are not as easy as they appear. We use mambo and b2evolution. We've tried others, including Wordpress, but we find these two are the most 'crawler friendly.' However, the template must be changed.
These sites are free, but that does not mean they are free. I spent two months working with a PHP programmer to get the blog we built on b2evolution to work right. Yes, it is a free software program, but these free programs are not always 'idiot proof.'
If you are going to use a site like Mambo - always keep a back up, because it will corrupt, eventually - and then you'll have a problem.
Also, do not be lured into getting a virtual server. Stick with a managed server, it is more expensive - about $5 a month, plus $12 a service call - but you will not be responsible for keeping it live.
We ran Bricolage content management system from a virtual server, and frankly, unless you are a PHP programmer then you don't want to touch Bricolage. - Ever -
It is not hard to find someone who can change your mambo templates to be original. It will only cost about $200 if you go to a site like www.ifreelance.com
Now - if you are an author or freelance writer, you can get around the problem by building thousands of links (like 50 000) to your website, and by building hubs (myspace, squidoo, hubb, etc). These will increase your rank and help you get hits. You should also join as many forums as possible (not yahoo and MSN) because the crawlers visit there as well.
Once your content management system is working you can upload dozens and dozens of articles. Each article you upload will help establish your website as 'executive quality' in the search engines and help increase your hits.
My 'teaching blog' for people who want a 'real' freelance writing career.
Novel Writer Magazine
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