Monetize Your Website

One of the most misunderstood aspects of 'earning money from your website' is which company you should use.


The three major search engines have their own programs: Google, Yahoo, MSN.
There is also Bidvertiser - the relatively new boy on the block.
Adbrite has been around for a long time. The potential is unlimited, but the competition is voracious.
Step 1
The first thing that you need to understand is that keywords are not important to hits - they are used to determine what adds appear on your website.
You need to know what you are selling, and what your visitors are willing to buy. Then, you use keywords to lead the right types of visitors to your site.

Step 2

You need to select the right search engine. Google is not right for everyone. If your site is a social community - then you need Yahoo. If your site is information based - Google is your choice. If you have anything to do with shopping - MSN is your ticket to wealth.

If you have a high graphic site, and want to regulate whose ads appear on your page - then you want Adbrite or Bidvertise.

But, don't just sign up! The first thing you need to do is experiment. When I went to Bidvertiser and entered a few dozen web pages from www.inspiredauthor.com - our #1 FREE online tutorial site for writers, and work at home business people - the ads that appeared from bidvertiser were for candles, dating, and get rich quick schemes.

So, we ran the same pages through Google and we got sites that our readers would need including helium, and online schools. Adbrite didn't have a great list of PPC text ads, but we were impressed with some of the graphic ads.

We did the same experiment with www.novel-writer.com This site was even more random, because it is new. We decided to use Commission Junction and select advertisers like cafepress and palmpilot for this site.

Step 4

Once the research is done, it is important to try and make the ads look like they are a part of the page - and don't use too many. The content should take prominence on the page. The navigation tools should be next. And, the PPC ads should be next.
Your goal should be to get people to sign up for a newsletter or subscribe to an RSS feed 'BEFORE' they click off site.


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