Keep Visitors On Your Website

Web writing is the best way to promote a web site, sell a product, or attract attention to a service. But, most web content is ignored by people who are reading and Google. The first thing a writer needs to do is build credibility. To do that they need good content; This means content that Google and web readers consider good, not what a university professor considers good. This information is based on studies and research that I found on the web, as well as my own experience. If you want to read the statistics, then go to this page:

http://www.useit.com/papers/webwriting/.
There are a few dozen articles for people who are truly interested in mastering the art of web writing. People do not read web articles. They scan web articles. To make the most of this, a web writer needs to do a few things that print writers do not need to do.

Highlight Keywords Highlighting keywords is the most misunderstood. This doesn't mean that you make every keyword bold. Trust me, I have seen this. Just highlight the keywords with the most important information in the same paragraph. Sub Headings Magazines and books need clever titles and sub titles. Web articles need short, clear and conscience titles. Lists Lists are good, but you need to keep them neat.

I prefer to use sub headings and allow the reader to pick and choose what they need. Unless, the list is so short and brief, or there is almost no supporting information, then I'll use lists. Inverted Pyramid This is a journalism style that starts with the conclusion first. Web readers are impatient. A web article needs to follow this pattern:

ConclusionWhy the reader needs to read the article-Solutions to problems-methods of improving performanceImportant points-information-samples and examples-outbound links to researchSummaryAuthor CredibilityLinks to more articles.

This is considered the inverted pyramid style of article writing.

Word Count Web articles should be half the size of print articles. If they are long, they need to be broken into several smaller sections.

A print article released on the web receives few reads,A short explanation with a bulleted list receives 124% more reads,This article will receive 45% more reads than the print article,A summarized article will receive 28% more reads.

Long articles should be divided. No reader is going to scroll endlessly down a page. They would rather have one large article divided into several 400 - 700 page segments, each page should be labeled to indicate the information available in that part of the article.

Voice and Style Web writing is not the platform for writers who want to impress with their industry lingo, vernacular, and education. Web articles should be written at a mass market level: grade 7 English, simple sentence structure, no industry jargon, basic explanations.

Navigation Writers do not want to search for content. They want the answers on the page they arrive at. This is why Second Page Articles are detrimental to success. Second page articles are ones where the first page sets the reader up for more information, but the rest of the information is on the second page. Most readers will skim the first page, but they will never arrive at the second page.

Make it easy for readers to find different sections of the article. Never assume that Google or Yahoo will bring the reader to the first page of the article, so each page of the article should have links to the other sections. Also, the links to these other parts should not be listed part 1, part 2, part 3. Instead, each link should use a keyword that lets readers know which part of the article has the information they are looking for.

Most Common Complaints or Concerns I went through the research and found some of the most common complaints. These complaints were collected by the company doing the study.
Information is hard to understandThe web owner's credibility was in doubtThe web writer's credibility was in doubtLack of outbound links to research sitesAdding humor increases reader's experienceTook too long to find the informationCould not scan the articlesArticle didn't start by telling me why I should read further.Prefer hypertext that leads to more informationSounded like they were trying to sell something.

Google and Web Content Many writers feel that they only need to change an article title and a few words and they can resubmit the article. Or, they change the sentence structure and release the article. They send their work to review sites and content sites, but wonder why it is rejected. The reason this work is rejected is simple. Google is smarter than most web writers are.

Google knows there is article writing content out there. So, it has learned how to recognize sentence structure and content similarities between articles. That is why it recognizes the following two sentences as the same:

the white cow jumped the blue fencethe purple dog bit the purple personSo, if you want to post several versions of an article on the net, the best thing to do is rewrite each one from a different point-of-view, focus, and audience. Further research can be done by searching for Web Usability Studies.




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Frustration With Printers

I am really becoming frustrated with printers. When I started in the business, I bought a printer and a photocopier that lasted me years. Now, it is almost impossible to find a printer that will last more than a few months. Even if I buy a good printer, the cartridges are so small. I use to buy toner cartridges that would print 5000 pages. Now, I am suppose to be happy with 100 pages.

I've started to by my HP inkjet cartridges, over the net. They cost a little less, but there is shipping. I tried using a service to refill the ink jet cartridges but I find that the difference in ink makes it impossible to guarantee quality, which is vital as most of my work is contracts that must be faxed. This can make it difficult to find a good solution.

My husband now considers printers 'disposable.' We don't even invest in good ones anymore. As long as we can get a clean picture and a printer that doesn't have a lot of problems, I am happy.

It isn't really the printers that cause the problems, it is getting ink cartridges to fit the printer without paying .05 a copy for my contract pages.

Travel Writing

One of the most lucritive methods of paid writing. Not only is the writer allowed to travel tax free, they are often invited to be a guest, given free perks, and free tickets. There are thousands of tourism sites that neeed constant content.

Sites like Trusted Tours needs content.Their tours cross the nation. Tourism articles from places such as San Diego are as valuable as articles about Hawaii - even more so.

Trusted Tours has a newsletter. People who sign up can earn free tickets. These sites are not looking for generic articles. They want people who can write about 'out of the way restaurants' and great places to visit.





The Speaker As Leader

There they are. All 50 of them. All 500 of them. Or all 5000 of them. Your audience sits yearning for your words. Looking at you. Waiting for you to show them the way, Hoping you bring illumination. Longing for answers. Hungering for direction.

Someone arranged for you to be there. Because you are one who knows.
Because you can open their eyes. Because you can lead them to light.

Let's say you have technical know-how. Or industry-specific insights. Or a new idea, an approach, an insight, an attitude, a concept. Or a pastiche of all or any combination of the above. A new wrinkle, a new approach that leads to breakthroughs. To ahas.

Or maybe you discovered a way of being, of doing that can lead this audience to having something they desire. Perhaps you can lead them to a deeper understanding of something they need to know.

Naomi Rhode calls it the privilege of the platform. And what a privilege you have as you stand there! Take a deep breath. You can influence, you can mold and shape a future yet unborn. Take another breath. Look at the faces before you. This is your moment. This is the moment you've worked so hard to be ready for.

When, in 1960, John F Kennedy spoke and said "We will send a man to the moon and bring him safely back to earth-and we'll do it within 10 years!" he stirred his nation to believe it could be done.

When Abraham Lincoln spoke and delivered what we now commemorate as The Gettysburg Address, he awakened the conscience of the Western world.

When Nelson Mandela spoke and stirred the sparks of hope in his people with his words, to such an extent that he was thrown into prison by the white masters of South Africa, his words changed history forever.

And, need I mention Buddha, Mohammed, Jesus, Moses, and so many others whose spoken words magnetized millions of people to shape their theological beliefs.

Are speakers leaders? Is there any doubt in your mind now?

OK. I know what you're thinking. These people changed the world. Who am I?
What can I do? You can do a lot. You can do more than you may know. You can do it in the here and now of your life. You are a thought and attitude leader now. Maybe not by your words. By your state of being. It's not what you're saying. It's who you're being.

While you may address issues of far less import, you are no less important. You bring your Self to the platform. You bring your essence to the platform. As a model of the possible, you lead and inspire simply by who you are.

When Les Brown spoke at the NSA Washington DC Convention in August 2000, it wasn't his words alone that thrilled those present. Reflect on this truth: It was his state of being. It was his soul shining through that led listeners to get that they, too, had a chance to reveal their greatness, to release their magnificence.

This is leadership of the human spirit. We who speak own this privilege. We can lead people to a new level of living and of service. All with our state of being.

We can accept the mantle of our power. You can accept the mantle of your power. You can lead your audiences to more hope and to more wisdom. All by your state of being. If not you, who? If not now, when?


About the Author

Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-be's world-wide. For samples of his wisdom, simply go to his web-site, . Down-load some of the 20 FREE articles and 26 FREE newsletters.
1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 1-800-321-1225. Fax 928-753-7554.
E-mail Burt at:

© Copyright Burt Dubin

How To Raise Money For Starting A Business

HOW TO RAISE MONEY FOR STARTING A BUSINESS

The task of raising money for a business is not as difficult as most people seem to think. This is especially true when you have an idea that can make you and your backers rich. Actually, there’s more money available for new business ventures than there are good business ideas.

A very important rule of the game to learn: Any time you want to raise money, your first move should be to put together a proper prospectus.

This prospectus should include a resume of your background, your education, training, experience and any other personal qualities that might be counted as an asset to your potential success. It’s also a good idea to list the various loans you’ve had in the past, what they were for, and your history in paying them off.

You’ll have to explain in detail how the money you want is going to be used. If it’s for an existing business, you’ll need a profit and loss record for at least the preceding six months, and a plan showing how this additional money will produce greater profits. If it’s a new business, you’ll have to show your proposed business plan, your marketing research and projected costs, as well as anticipated income figures, with a summary for each year, over at least a three year period.

It’ll be advantageous to you to base your cost estimates high, and your income projections on minimal returns. This will enable you to 'ride through' those extreme 'ups and downs' inherent in any beginning business. You should also describe what makes your business unique---how it differs form your competition and the opportunities for expansion or secondary products.

This prospectus will have to state precisely what you’re offering the investor in return for the use of his money. He’ll want to know the percentage of interest you’re willing to pay, and whether monthly, quarterly or on an annual basis. Are you offering a certain percentage of the profits? A percentage of the business? A seat on your board of directories?

An investor uses his money to make more money. He wants to make as much as he can, regardless whether it’s short term or long term deal. In order to attract him, interest him, and persuade him to 'put up' the money you need, you’ll not only have to offer him an opportunity for big profits, but you’ll have to spell it out in detail, and further, back up your claims with proof from your marketing research.

Venture investors are usually quite familiar with 'high risk' proposals, yet they all want to minimize that risk as much as possible. Therefore, your prospectus should include a listing of your business and personal assets with documentation---usually copies of your tax returns for the past three years or more. Your prospective investor may not know anything about you or your business, but if he wants to know, he can pick up his telephone and know everything there is to know within 24 hours. The point here is, don’t ever try to 'con' a potential investor. Be honest with him. Lay all the facts on the table for him. In most cases, if you’ve got a good idea and you’ve done your homework properly, and 'interested investor' will understand your position and offer more help than you dared to ask.

When you have your prospectus prepared, know how much money you want, exactly how it will be used, and how you intend to repay it, you’re ready to start looking for investors.

As simple as it seems, one of the easiest ways of raising money is by advertising in a newspaper or a national publication featuring such ads. Your ad should state the amount of money you want--always ask for more money than you have room for negotiating. Your ad should also state the type of business involved ( to separate the curious from the truly interested), and the kind of return you’re promising on the investment.

Take a page from the party plan merchandisers. Set up a party and invite your friends over. Explain your business plan, the profit potential, and how much you need. Give them each a copy of your prospectus and ask that they pledge a thousand dollars as a non-participating partner in your business. Check with the current tax regulations. You may be allowed up to 25 partners in Sub Chapter S enterprises, opening the door for anyone to gather a group of friends around himself with something to offer them in return for their assistance in capitalizing his business.

You can also issue and sell up to $300,000 worth of stock in your company without going through the Federal Trade Commission. You’ll need the help of an attorney to do this, however, and of course a good tax accountant as well wouldn’t hurt.

It’s always a good idea to have an attorney and an accountant help you make up your business prospectus. As you explain your plan to them, and ask for their advice, casually ask them if they’d mind letting you know of, or steer your way any potential investors they might happen to meet. Do the same with your banker. Give him a copy of your prospectus and ask him if he’d look it over and offer any suggestions for improving it, and of course, let you know of any potential investors. In either case, it’s always a good idea to let them know you’re willing to pay a 'finder’s fee' if you can be directed to the right investor.

Professional people such as doctors and dentists are known to have a tendency to join occupational investment groups. The next time you talk with your doctor or dentist, give him a prospectus and explain your plan. He may want to invest on his own or perhaps set up an appointment for you to talk with the manager of his investment group. Either way, you win because when you’re looking for money, it’s essential that you get the word out as many potential investors as possible.

Don’t overlook the possibilities of the Small Business Investment Companies in your area. Look them up in your telephone book under 'Investment Services.' These companies exist for the sole purpose of lending money to businesses which they feel have a good chance of making money. In many instances, they trade their help for a small interest in your company.

Many states have Business Development Commissions whose goal is to assist in the establishment and growth of new businesses. Not only do they offer favorable taxes and business expertise, most also offer money or facilities to help a new business get started. Your Chamber of Commerce is the place to check for further information of this idea.

Industrial banks are usually much more amenable to making business loans than regular banks, so be sure to check out these institutions in your area. insurance companies are prime sources of long term business capital, but each company varies its policies regarding the type of business it will consider. Check your local agent for the name and address of the person to contact. It’s also quite possible to get the directories of another company to invest in your business. Look for a company that can benefit from your product or service. Also, be sure to check at your public library for available foundation grants. These can be the final answer to all your money needs if your business is perceived to be related to the objectives and activities of the foundation.

Finally, there’s the Money broker or Finder. These are the people who take your prospectus and circulate it with various known lenders or investors. They always require an up-front or retainer fee, and there’s no way they can guarantee to get you the loan or the money you want.

There are many very good money brokers, and there are some that are not so good. They all take a percentage of the gross amount that’s finally procured for your needs. The important thing is to check them out fully; find out about the successful loans or investment plans they’re arranged, and what kind of investor contacts they have---all of this before you put up any front money or pay any retainer fees.

There are many ways to raise money---from staging garage sales to selling stocks. Don’t make the mistake of thinking that the only place you can find the money you need is through the bank or finance company.

Start thinking about the idea of inviting investors to share in your business as silent partners. Think about the idea of obtaining financing for a primary business by arranging financing for another business that will support the start-up, establishment and developing of the primary business. Consider the feasibility of merging with a company that’s already organized, and with facilities that are compatible or related to your needs. Give some thought to the possibilities of getting the people supplying your production equipment to co-sign the loan you need for start-up capital.

Remember, there are thousands upon thousands of ways to obtain business start-up capital. This is truly the age of creative financing.

Disregard the stories you hear of 'tight money,' and start making phone calls, talking to people, and making appointments to discuss your plans with the people who have money invest. There’s more money now than there’s ever been for a new business investment. The problem is that most beginning 'business builders' don’t know what to believe or which way to turn for help. They tend to believe the stories of 'tight money,' and they set aside their plans for a business of their own until a time when start-up money might be easier to find.

The truth is this: Now is the time to make your move. Now is the time to act. the person with a truly viable business plan, and determination to succeed, will make use of every possible idea that can be imagined. And the ideas I’ve suggested here should serve as just a few of the unlimited sources of monetary help available and waiting for you!

66 Ways To Save Money

TRANSPORTATION


Airline Fares

1. You can lower the price of a round-trip air fare by as much as two-thirds by making certain your trip includes a Saturday evening stayover, and by purchasing the ticket in advance.

2. To make certain you have a cheap fare, even if you use a travel agent, call all the airlines that fly where you want to go and ask what the lowest fare to your destination is.

3. Keep an eye out for fare wars. Be prepared to act quickly.


Car Rental

1. Since car rental rates can vary greatly, shop around for the best basic rates and special offers.

2. Rental car companies offer various insurance and waiver options. Check with your insurance agent and credit card company in advance to avoid duplicating any coverage you may already have.


New Cars

1. You can save thousands of dollars over the lifetime of a car by selecting a model that combines a low purchase price with low financing, insurance, gasoline, maintenance, and repair costs. Ask your local librarian for new car guides that contain this information.

2. Having selected a model, you can save hundreds of dollars by comparison shopping. Call at least five dealers for price quotes and let each know that you are calling others.

3. Remember there is no 'cooling off' period on new car sales. Once you have signed a contract, you are obligated to buy the car.


Used Cars

1. Before buying any used car:

a. Compare the seller’s asking price with the average retail price in a 'bluebook' or other guide to car prices found at many libraries, banks, and credit unions.


b. Have a mechanic you trust check the car, especially if the car is sold 'as is.'

2. Consider purchasing a used car from an individual you know and trust. They are more likely than other sellers to charge a lower price and point out any problems with the car.


Auto Leasing

1. Don’t decide to lease a car just because the payments are lower than on a traditional auto loan. The leasing payments may be lower because you don’t own the car at the end of the lease.

2. Leasing a car is very complicated. When shopping, consider the price of the car (known as the capitalized cost), your trade- in allowance, any down payment, monthly payments, various fees (excess mileage, excess 'wear and tear,' end-of-lease), and the cost of buying the car at the end of the lease.


Gasoline

1. You can save hundreds of dollars a year by pumping gas yourself and using the lowest-octane called for in your owner’s manual.

2. You can save up to $100 a year on gas by keeping your engine tuned and your tires inflated to their proper pressure.


Car Repairs

1. Consumers lose billions of dollars each year on unneeded or poorly done car repairs. The most important step that you can take to save money on these repairs is to find a skilled, honest mechanic. Before you need repairs, look for a mechanic who: * is certified and well established; * has done good work for someone you know; and * communicates well about repair options and costs.


INSURANCE

Auto Insurance

1. You can save several hundred dollars a year by purchasing auto insurance from a licensed, low-price insurer. Call your state insurance department for a publication showing typical prices charged by different companies. Then call at least four of the lowest-priced, licensed insurers to learn what they would charge you for the same coverage.

2. Talk to your agent or insurer about raising your deductibles on collision and comprehensive coverages to at least $500 or, if you have an old car, dropping these coverages altogether. Taking these steps can save you hundreds of dollars a year.

3. Make certain that your new policy is in effect before dropping your old one.


Homeowner Insurance

1. You can save $100 or more a year by purchasing homeowner insurance from a low-price, licensed insurer. Ask your state insurance department for a publication showing typical prices charged by different licensed companies. Then call at least four of the lowest priced insurers to learn what they would charge you. If such a publication is not available, it is even more important to call at least four insurers for price quotes.

2. Make certain you purchase enough coverage to replace the house and its contents.

3. Make certain your new policy is in effect before dropping your old one.


Life Insurance

1. If you want insurance protection only, buy a term life insurance policy.

2. If you want to buy a whole life, universal life, or other cash value policy, plan to hold it for at least 15 years. Canceling these policies after only a few years can more than double your life insurance costs.

3. Check your public library for information about the financial soundness of insurance companies and the prices they charge. The July, August, and September 1993 issues of Consumer Reports are a valuable source of information about a number of insurers.


BANKING/CREDIT

Checking

1. You can save more than $100 a year in fees by selecting a checking account with a minimum balance requirement that you can, and do, meet.

2. Banking institutions often will drop or lower checking fees if paychecks are directly deposited by your employer. Direct deposit offers the additional advantages of convenience, security, and immediate access to your money.


Savings and Investment Products

1. Before opening a savings or investment account with a bank or other financial institution, find out whether the account is insured by the federal government. An increasing number of products offered by these institutions, including mutual stock funds and annuities, are not insured.

2. To earn the highest return on savings (annual percentage yield) with little or no risk, consider certificates of deposit (CDs) and treasury bills or notes.

3. Once you select a type of savings or investment product, compare rates offered by different institutions. These rates can vary a lot and, over time, can significantly affect interest earnings.


Credit Cards

1. You can save as much as several hundred dollars each year in lower credit card interest charges by paying off your entire bill each month.

2. If you are unable to pay off a large balance, switch to a credit card with a low annual percentage rate (APR). For a modest fee, Bankcard Holders of America (703-389-5445) and RAM Research Corp. (800-344-7714) will send you a list of low-rate cards.

3. You can reduce credit card fees, which may add up to more than $100 a year, by getting rid of all but one or two cards, and by avoiding late payment and over-the-credit limit fees.


Auto Loans

1. If you have significant savings earning a low interest rate, consider making a large down payment or even paying for the car in cash. This could save you as much as several thousand dollars in finance charges.

2. You can save as much as hundreds of dollars in finance charges by shopping for the cheapest loan. Contact several banks, your credit union, and the auto manufacturer’s own finance company.


First Mortgage Loans

1. You may save tens of thousands of dollars in interest charges by shopping for the shortest-term mortgage you can afford. On a $100,000 fixed-rate loan at 8% annual percentage rate (APR), for example, you will pay $90,000 less in interest on a 15-year mortgage than on a 30-year mortgage.

2. You can save thousands of dollars in interest charges by shopping for the lowest-rate mortgage with the fewest points. On a 15-year, $100,000 fixed-rate mortgage, just lowering the APR from 8.5% to 8.0% can save you more than $5,000 in interest charges. On this mortgage, paying two points instead of three would save you an additional $1,000.

3. If your local newspaper does not periodically run mortgage rate surveys, call at least six lenders for information about their rates (APRs), points, and fees. Then ask an accountant to compute precisely how much each mortgage option will cost and its tax implications.

4. Be aware that the interest rate on most adjustable rate mortgage loans (ARMs) can vary a great deal over the lifetime of the mortgage. An increase of several percentage points might raise payments by hundreds of dollars per month.


Mortgage Refinancing

1. Consider refinancing your mortgage if you can get a rate that is at least one percentage point lower than your existing mortgage rate and plan to keep the new mortgage for several years or more. Ask an accountant to calculate precisely how much your new mortgage (including upfront fees) will cost and whether, in the long run, it will cost less than your current mortgage.


Home Equity Loans

1. Be cautious in taking out home equity loans. These loans reduce the equity that you have built up in your home. If you are unable to make payments, you could lose your home.

2. Compare home equity loans offered by at least four banking institutions. In comparing these loans, consider not only the annual percentage rate (APR) but also points, closing costs, other fees, and the index for any variable rate changes.


HOUSING


Home Purchase

1. You can often negotiate a lower sale price by employing a buyer broker who works for you, not the seller. If the buyer broker or the broker’s firm also lists properties, there may be a conflict of interest, so ask them to tell you if they are showing you a property that they have listed.

2. Do not purchase any house until it has been examined by a home inspector that you selected.


Renting a Place to Live

1. Do not limit your rental housing search to classified ads or referrals from friends and acquaintances. Select buildings where you would like to live and contact their building manager or owner to see if anything is available.

2. Remember that signing a lease probably obligates you to make all monthly payments for the term of the agreement.


Home Improvement

1. Home repairs often cost thousands of dollars and are the subject of frequent complaints. Select from among several well established, licensed contractors who have submitted written, fixed-price bids for the work.

2. Do not sign any contract that requires full payment before satisfactory completion of the work.


Major Appliances

1. Consult Consumer Reports, available in most public libraries, for information about specific brands and how to evaluate them, including energy use. There are often great price and quality differences among brands.

2. Once you’ve selected a brand, check the phone book to learn what stores carry this brand, then call at least four of these stores for the prices of specific models. After each store has given you a quote, ask if that’s the lowest price they can offer you. This comparison shopping can save you as much as $100 or more.


UTILITIES


Electricity

1. To save as much as hundreds of dollars a year on electricity, make certain that any new appliances you purchase, especially air conditioners and furnaces, are energy-efficient. Information on the energy efficiency of major appliances is found on Energy Guide Labels required by federal law. Check with your electric utility to learn if it has a program to help reduce the costs of any appliance purchases.

2. Enrolling in load management programs and off-hour rate programs offered by your electric utility may save you up to $100 a year in electricity costs. Call your electric utility for information about these cost-saving programs.


Home Heating

1. A home energy audit can identify ways to save up to hundreds of dollars a year on home heating (and air conditioning). Ask your electric or gas utility if they can do this audit for free or for a reasonable charge. If they cannot, ask them to refer you to a qualified professional.


Local Telephone Service

1. Check with your phone company to see whether a flat rate or measured service plan will save you the most money.

2. You will usually save money by buying your phones instead of leasing them.

3. Check your local phone bill to see if you have optional services that you don’t really need or use. Each option you drop could save you $40 or more each year.


Long Distance Telephone Service

1. Long distance calls made during evenings, at night, or on weekends can cost significantly less than weekday calls.

2. If you make more than a few long distance calls each month, consider subscribing to a calling plan. Call several long distance companies to see which one has the least expensive plan for the calls you make.

3. Whenever possible, dial your long distance calls directly. Using the operator to complete a call can cost you an extra $1 to $3.


OTHER


Food Purchased at Markets

1. You can save hundreds of dollars a year by shopping at the lower-priced food stores. Convenience stores often charge the highest prices.

2. You will spend less on food if you shop with a list.

3. You can save hundreds of dollars a year by comparing price- per-ounce or other unit prices on shelf labels. Stock up on those items with low per-unit costs.


Prescription Drugs

1. Since brand name drugs are usually much more expensive than their generic equivalents, ask your physician and pharmacist for generic drugs whenever appropriate.

2. Since pharmacies may charge widely different prices for the same medicine, call several. When taking a drug for a long time, also consider calling mail-order pharmacies, which often charge lower prices. See the October 1993 issue of Consumer Reports (available in most public libraries) for a list of several of these pharmacies and their toll-free phone numbers.


Funeral Arrangements

1. Make your wishes known about your funeral, memorial, or burial arrangements in writing. Be cautious about prepaying because there may be risks involved.

2. For information about the least costly options, which could save you several thousand dollars, contact a local memorial society, which is usually listed in the Yellow Pages under funeral services.

3. Before selecting a funeral home, call several and ask for prices of specific goods and services, or visit them to obtain an itemized price list. You are entitled to this information by law and, by using it to comparison shop, you can save hundreds of dollars.


The Consumer Literacy Consortium is a working group of representatives from federal and state government agencies, consumer groups, business organizations, and educational institutions that seeks to develop and disseminate essential messages to inform and educate consumers. Membership in the Consortium does not imply endorsement of all of its messages or the products and services of other members.

Cooperative Extension System Federal Trade Commission Federal Reserve Board Minnesota Attorney General’s Office National Association of Consumer Agency Administrators U.S. Consumer Information Center U.S. Food and Drug Administration U.S. Office of Consumer Affairs

American Council on Consumer Interests American Association of Retired Persons Center for the Study of Services - Checkbook Magazine Consumer Action Consumer Federation of America National Coalition for Consumer Education National Institute for Consumer Education TARP, Inc.

Alamo Rent A Car, Inc. American Insurance Association Direct Selling Education Foundation MCI Consumer Markets NYNEX Corporation Sprint

Dating Sites

One of the biggest industries is the dating one. It is a multi billion dollar industry. However, it is a dangerous one, and full of scams. Dating sites start up all the time. There are a few ways to protect yourself.

One way is to only use free sites. This way the single can avoid being caught up in a 'lead on' that is designed to keep them hooked in the site.

A second way to protect yourself is to make sure that the people in the site are real. This usually cannot be done until after you sign up. Datng is hard. I didn't meet Dan through an online dating site, but I also didn't let him know where I lived for 3 months. That gave me a chance to get to know him before we took it to the next step.

If You Knew How to Make a Million - Would You?

I've spent the last two weeks writing tutorials to help people make fast money from the stock exchange. It isn't like this is any secret, or that it is a rare occurrence. You only need to mention words such as shorting, short trading, swing trades, to make many long time investor's mouth drool.

However, as I was writing these, a small voice kept niggling in the back of my head "Money on the stock exchanged is not won or lost - just moved."

Can I make $100 000 in a year. Yea, but could I live with myself? I could ride fake bull markets until I hit 10 points and bail, leaving poor schmucks who are only investing because their pension isn't covering their bills to take the loss.... ie - I could scam innocent bystanders and pick their pockets.

I wouldn't rob a little old lady 'face to face' - but he money I win has been lost by someone else.

As the recession/depression approaches in 2008/2009 - and the stock networks are already preparing to turn swing trading into millions of dollars (and probably expediting the crash) it makes me wonder -

"If you know how to get rich - at any cost - would you?"


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From book-writing to successful publication: Steps to take once your book is complete

There are some simple steps to get published. Many writers are caught up listening to the advice of unpublished authors, or people who have only one or two published novels.

There is only one thing that publishers want - sales. The authors who have done a lot of self promotion never see the slush pile. (in most publishing houses)

1. Start a website, a squidoo.com lens, a myspace.com profile. Use all of these to build a fan base and prove to publishers that you are serious about becoming an author.

2. Edit - Edit - Edit only works if you know what you are editing for. Authors who can't find a plot hole, even if it is the size of the Grand Canyon are only wasting their time if they edit. Instead, take a course or hire a book editor. Make sure that it is an editor who is familiar with the genre, has several clients who have publishing contracts, and won't charge more than $500.00

3. Hire a professional to write the synopsis. The synopsis needs to be written in 'editor lingo.' If you do not understand editor lingo, then your synopsis will not sell the book. Editors are not interested in what the story is, they want to know what the story is 'about.' This should cost about $20 - $50

4. Get to know publishers. 1) Read books until you find a publisher who has released several books like yours in the last two years. 2) A publisher who uses the same style, amount of narration, and amount of dialog. 3) Make sure that editor is accepting submissions.

5. Get an agent. A good place to start is at myspace.com. There are a lot of groups and agents to help you get started.

6. When the book comes back, have another envelope ready to be mailed before opening the envelope. If it is a rejection letter, put the next submission in the mail that same day. The average book is rejected 10 - 20 times before being accepted.







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Website reviews: Digg.com

As a certified SEO marketer, I have to say that Digg is one of the Social Networking success stories. It is now appearing on many blogs, and in many bookmarking tools.

Blog communities like www.authorsconnection.com www.communati.com and content management sites like www.inspiredauthor.com www.suite101.com and even helium are using digg.

The trick is - to use it right. You will not benefit if you tag your article. You need to encourage others to 'digg' it.

The reason?

Page Rank, and as we all know, Page Rank (PR) increases the amount that Google will pay you when someone clicks a link on your site.

Digg stands above the rest because it has respect. It does not let people post dozens of links to a single post. Instead, it has one post and other people 'diggit', much in the same way as technorati.

So, if you want to increase your page rank and earn more money from Google, then you must use a combination of digg, technorati, stumble, and Delicious - these four are the most powerful tools the average blog or web owner has at their disposal.








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Marketing: The 2.0 way

SEO Articles vs. Human Articles

Web2.0

That one new buzz word will shortly change how the search engines rank websites. Web2.0 does not rely on the savvy and wit of the SEO manager. In fact, many people believe that the Internet bottomed out in 2001. It didn't - instead, it was the birth of web2.0

This was the year when big business lost control of the Internet.

Web 1.0 vs Web 2.0

DoubleClick -> Google AdSense
Ofoto -> Flickr
Akamai -> BitTorrent
mp3.com -> itunes
Britannica Online -> Wikipedia
personal websites -> blogging
evite -> upcoming.org and EVDB
domainname speculation -> search engine optimization
page views -> cost per click
screen scraping -> web services
publishing -> participation
content management systems -> wikis
directories (taxonomy) -> tagging ("folksonomy")
stickiness -> syndication
SEO articles -> Human Consumption articles

While freelance writers do not need to learn how to optimize for client's articles - but they do need to learn how to build their own sites if they want to be taken seriously and win big clients.

I just wrote a course on building a web presence. While I do not believe that CMS are out (our firms still use Joomla) we have noticed that you must change as much of the code in the templates and in the system as you can. There are so many CMS out there that Google is seeing them as duplicate content and leaving long before they reach the content. (Theory - If Google reads 200 words of duplicate content than it will not crawl the rest of the article).

I have seen many successful websites built on WordPress and b2evolution blog platforms - but the same thing applies - you need to change code. I know someone who will alter your site for $20.00.

The main difference between Web2.0 and the old system is found in the site's content. Yes, there must still be sticky content. What good is syndication to bring in new visitors if they can read the entire site in an hour and then leave - forever.

The mission of web2.0 is 'harnessing collective intelligence'

One major component that most online business owners miss is the wikipedia encyclopedia - ADD TO IT - as long as some of the links go back to your resources!

Articles

The most important thing is to remember that keyword density is out. Write for users. Use sub titles every 100 - 150 words, and put your keywords in those. Use the heading code (h1, h2, h3, = IN ORDER). Last, include links to other webpages that include the same content/keywords. This makes 'relevant' keywords more important than keyword 'density.'

These things will increase your rank much faster than any SEO program. If you want to rank high then I have two words for you - social networking.






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Publishing a Book - Finding Publishers

This is an excerpt from my novel writing course at www.writersonlinecourses.com

Plots are difficult. All writers should take some time to learn what themes are, and moral lessons, before they start picking plots. Each genre has plots that are considered genre-staples. These plots fit the story lines readers want. When all is said and done, novel writing is about writing a book that people want to read.

If people do not want to read your book, then it is unlikely that publishers will want to accept it. Many writers write books that are never to be published. Some of them write healing books.' They spend years expressing their feeling and hurts. In the end, the book is finished and they realize that they never really wanted to be published.

Other writers are looking for a venue to express their artistic creativity. These writers do not want to be confined by rules or formulas. They want to write their story, their way.
Until recently these writers never had a chance of being published. Now, e-publishing is expanding the genres, and self-publishing is opening up opportunities. While these venues were considered not really published' five years ago, they are gaining respectability in the publishing world.

Traditional Publishers

The most difficult method of becoming a published author is the traditional route. These publishers receive the most manuscripts and reject the largest number of authors. It can take more than five years to see your book hit the bookshelves.

These publishers never put any money into promoting new authors. New authors are always started on the B list. If the author can sell enough copies of their book, then they are in a better position to negotiate with their next book.

The most important thing to remember is that an advance is only a loan, it is not a pre-payment for the book. Publishers often expect any un earned' portion of the advance to be repaid. This can be in the form of another book, or cash. This is why it is imperative that writers hire a lawyer to go over all contracts before signing.

Traditional publishers also short change' writers is by including a discount clause. This clause means that any book sold below a certain percentage does not earn the author royalties. However, new writers do not know that most books are printed, distributed, and returned to the publisher within six weeks. That means that 99% of all books are out of print within six weeks of release.

The author receives royalties for any books sold by bookstores, but the rest, sold at discount, earn the author no royalties even if the publisher continues to make a profit.
This is not the venue for writers who are not 100% devoted to getting published. The publisher's deadlines are not optional.' If the book is set to be printed in March, and the author is not ready, the publisher looses hundreds of dollars. They will either cancel the writer's contract, or they will remove the cost from royalties.

Traditional publishers are not the place for artistic, freedom lovers to submit. I know many writers who had their books torn to shreds, characters rewritten, and the book completely redesigned to fit the publisher's imprint.' Once the writer signs a contract, they have no right to complain or reject the editor's comments. They must comply or face breach of contract charges.

The last thing writers should be aware of is the rights they sign away. No publisher should ask for rights longer than three years. They should also stipulate whether they want print or digital rights. Also, never sign away the movie rights. The writer should receive at least 50% for any movie deals.

The writer should also know how long the book will be in print. Many publishers have a six week shelf life for the book, and B list books that sell out are not sent back to print. This means that the book writer cannot resell the book rights for another 2 5 years.
The writer should never sign away foreign book rights. They can often be more lucrative than American rights.

The fact is, many big publishers only earn $3 000 - $10 000 for writers. This is very poor compensation for the five years the publisher demands in return.

Small Publishers

Small publishers are easier to sign with. They receive fewer manuscripts and because they use POD printing, can often release more books in a year. The problem for writers is that many kitchen table' publishers are too small to distribute the book.

Never sign with a publisher whose print books are not available at Amazon.com and Barns & Noble. This is a dead give away that the publisher is too small to give their writers good distribution.
They also have creative' contracts. Writers should be wary of any publisher who asks for all rights, including undiscovered' rights. One recent example is MobiFormat ebooks. If an author had sold away all their rights, then they would not receive any royalties for ebooks that are read on cell phones. The publisher would receive all rights for cell phone, audio, digital, PDF, and print versions of the book.

They must also only ask for first rights.' Never sell anything but first rights, and never sign away serial rights.' Serial rights means that the publisher can resell the book over and over, without paying the author any royalties.

It usually takes one to two years to see a book in print.

E-Publishing

The e-publishing association asked 14 ebook publishers how much they made in the last three months of 2005. These publishers, only a small sample of the ebook publishers, made a combined 25 million dollars in those three months. While some authors feel that holding a book' in their hand is the only real publishing venue, it is obvious that many people want to read books from their computer screens and Palmpilots.

Self publishing was once for web sites with cheap ebooks, or professionals who wanted to write a book to sell at speaking engagements. Now, hundreds of self published authors are making more money than many published authors.

The main advantage of ebooks is that the book can be sold around the world, it several formats, and is in print' for the life of the contract. Many print publishers also have deals with book distributors and POD printing companies. They can help the author release their book in print for a nominal fee. Some publishers do this as a courtesy, others do it as a secondary publishing option.

When the publisher offers this option, it is important to determine whether the publisher or the writer owns the rights to the print version of the book.

Epublishers contracts must be read as carefully as other publishers. It is customary that books sold from the publisher's website earns the author 50% of the book's price.
It is possible to contract the digital version of a book to one publisher and the print version to another although this is rare.

It normally takes 18 months to see a book in print.

Self Publishing

There are two methods of becoming self published. The most common is to go to a vanity press who offers to put the book out for a fee, usually more than $1000. - $5000.00. This is usually the worst way to go.

If a writer needs help, they can go to a place like www.guru.com or www.ifreelance.com. These places can put writers in touch with editors, layout, and cover artists. A good editor, with book experience, can edit an entire book in less than 50 hours. If an editor claims they need more time, then they are not true professionals.

A book editor will cost about $200 - $500. This varies. If a writer has a good writing style, and a well structured novel, editing is not a big expense.

Book cover artists charge $200 - $1500 for a good cover. I don't see any advantage to paying more than $300.

Layout is usually $0.50 - $1.00 a page. Do not pay more for a book, especially a fiction book.

Distribution is usually easy. Submitting to Booksurge, Lulu, or going right to the source, lightiningsource POD printers, costs about $100. Ingram's book distributors will charge $50 a month to keep the book listed.

In the USA, ISBN numbers cost money, so does copyright. This can add another $100 to the cost of self publishing a book.

In total, an author can have their book ready for bookstores for $800 - $1500.00 and distributed into bookstores. This makes the Vanity Press route not only expensive, but a disservice to their clients because they rarely sell more than a couple hundred copies.
There are two free methods of getting a book into print. Lulu.com and Cafepress.com will print one copy at a time, and do not charge. Cafepress.com only charges the printing fee. Lulu.com adds 20% to the cost + profit (royalties) of the book.

However, the author retains all rights. This means that they can have the book published around the world, sold through international distributors, and promoted in niche markets, earning more money than they would ever see from a traditional publisher, and keeping their books in print forever.

It normally takes two to six months to see a book in print.

Royalties

This is really where the choice of a publisher matters. While traditional publishers offer writers the least freedom and self publishing the most, royalties are where the real difference lies.

A writer can be published with a traditional publisher and sell 20 000 copies of their book, earning $1000.00. That book then remains out of print until the end of the contract. That same writer can earn $500 - $1000 from an ebook publisher every year for the term of the contract. The same book can earn $50 1000 in five years from a small press. Or, the book can only sell 2000 copies and earn the author $10 000.00.

Royalties are calculated in two ways. They calculate a percentage of the net or retail price. Beware publishers who calculate on net. This can mean that they take the retail price of the book and subtract editing, cover, layout, distributor's listing fee, shipping, bookstore returns, and promotion. Or, it can mean they calculate the total cost of the office expense, book conventions (that have nothing to do with the sale of a particular book), travel expenses, association fees, office supplies, insurance, all the way down to the cost of hiring a cleaning company and the office coffee pot.

Some authors who sign contracts that pay on the net' find they are making less than .05% of the retail price of the book. The publisher usually says they offer 10% of the book's net price, but it is really a price gouge. If the publisher has this type of contract, make sure that it clearly lists the expenses the publisher will deduct.

Most publishers offer about .05% of retail cost of the book. This is much less, but the author knows how much they will receive. If the book is sold at a discount, the author earns less.

Almost all contracts have a clause that states a book will earn no royalties if the book is sold at an extreme discount, usually less than wholesale, or 55%. The publisher still makes money, but they can clear out' old copies without loosing money. This causes a problem when the author only sells a few hundred copies from the initial six weeks, and the rest of the books go to a clearance warehouse. The publisher never looses money, only the author does.
This also explains why publishers do not promote books. It doesn't matter to them whether a book is successful. They will earn back their investment.

Ebooks are slightly different. If they are distributed through a book distributor like Ingrams, then there is a short discount' and the author earns a small royalty. Books sold from the publisher's website earn 50% royalty. Even though the book is an ebook, the author is not permitted to freely distribute copies.

Bookstore Returns

This is the hardest part of the publishing world for most authors to understand. In the last world war the government wanted to protect the publishing industry. To protect the nations intellectual and social wealth they created a system where bookstores could return books to the publisher at the publisher's cost. This system was suppose to stop after the war, but never did.

Now, publishers expect an average of 20% bookstore returns.

To compensate they hold back 20 50% of author royalties for up to one year. Some small publishers hold this back long after the contract expires, so writers should make sure the contract outlines how and when held back' royalties should be paid.

Most bookstore returns are trashed. Many stores are indiscriminant about ordering books. They may order 100 copies of a book for a window display, knowing they will only sell ten.
Writers need to prepare for this, especially self published writers, because if they use Ingrams, they will be subject to bookstore returns. This means that their books will be available in bookstores, but they will need to cover the cost of printing and shipping books that will be returned.

However, Ingrams does allow self publishers to refuse to enter into a bookstore return arrangement. This drastically reduces the book's exposure, but protects the writer from loosing money.








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How to Use Paid Directory Submissions

I've read a few posts where people ask me how come I have so many posts in the Hall of Fame. It is fairly simple. I follow the outline in my course, and I follow the advice in this blog.

Directory Submissions

That said, there are a few ways to fast track. If you want to make money from your blog, and you want to increase traffic and hits, there are a few ways to do it.

I mentioned one good method in the last post. Another is to submit through a directory submission tool. This is different than a website submission. Directories are not search engines.

http://www.directorymaximizer.com/

This is the service I use. They have 1000 directories in their list, and are always adding more. There is no 'reciprical link needed' increasing the value of the links. Each one costs $.14 and you can submit to as many as you need at a time. If you only have $15 to invest this month, then that is good.

After a few months you will have submitted to them all. This service has a 60-80% acceptance rate on the PR3 and higher sites.

I submit to the PR3 and higher sites first, while they are still new and looking for members. The PR0 sites will take anyone. The PR3 and higher sites will also pull your page rank and traffic exposure site up faster.

Page Rank Increased

But, beware of buying links based on the PR of the home page. A directory with a PR8 will not help you if it is on the home page, and the page your site appears on only has a PR0. (PR zero)

I have heard of the sites promising that if you pay a high price for a listing on a site with PR8 pages that your site will increase. I understand the theory. I was taught the theory in class. But, I've never actually seen a person who paid $200 for a listing on a PR8 site - a single link - actually benefit from it.


PS. If you don't use heading titles and the meta tag section of this blog, or any blog, this advice probably will not work as well as I say it will.



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Fast Track Your Blog's Success

There is a quick way to fast track your blog and get it ranked. It will only cost $20.00. Join Google AdWords. Here is how it works. You sign up for a Google Adwords account. Invest $20, Google says the minimum is $50, but they will accept $20.00 https://adwords.google.com/select/Login

To enter your blog or website into the program, they must rank and spider (read your website) within 24 hours. Your website is instantly submitted - no sand box. Your site is instantly ranked. And, it is rated for the campaign. Also, you will receive traffic to your site for the $20.00.

This reduces the time needed for your blog or website to be added to searches, receive search traffic, and to receive a Page Rank. A higher page rank equals more money from Google Adsense, more traffic from searches, and more exposure on the web.

However, there are a few 'tricks'

1. There should be 20 - 50 posts in the blog, even if these are 'free content' articles, reviews you wrote, or daily muses.

2. There should be at least 30 - 50 back links to the site. These can all be from another blog, forums, or directories. Many of these can be inside your blog, navigation links.

3. There should be inbound links from your site to other 'relevant' sites to help make your keywords solid. a) only use keyword anchor that matches the keywords you want Google to focus on. b) make sure the site you link to has the same keywords in the titles, links, and meta. c) use the keywords in meta information and titles on your blog

Following these rules will fast track your blog or website.






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Get Paid to Write Blog Posts - Ethical Problems

I must admit that Trick Falls made me start to think. One of the problems I face is that much of what I do, and how I do it, has become habit. When I am writing for new writers and work at home professionals, I often forget the 'little things.'

Trick falls asked about disclosure in a blog, and making readers feel like they have been 'advertised to' when they are reading. This forced me to take a good hard look at my blogs. I knew that I had disclosure. But, I never really thought about how I do it.

First, there are organizations that help bloggers with disclosure and ethical problems. There are several companies like womma that help bloggers learn how to use full disclosure and ethical blogging.



There are also disclosure badges from PPP and other places that let people know a post has been sponsored. I also use a comment such as:

This post is my thoughts and my message for the day. I thank XXX company for sponsoring it and allowing me to continue bringing this information to you free



Pay Per Post is one of the most ethical, and profitable, paid posting sites.

If you would like to make some money by writing a review for my blog, and let the world know about the information I give away free, then please click the red bar above. PPP will pay you to review my site.








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Not Every Internet Business is 'Do It Yourself'

One of the hardest things for most internet business owners to handle is the SEO. Most of them are lost, so they go to a web design business, pay all their money, buy a great site - and have nothing.

When you are ready to take the website to the next stage then it is time to leave Google behind, and start using a 'real' income generating service on your website.

A good service offers search engine promotion and internet marketing services. The services should offer the business more than just an opportunity to make money.

It is becoming more common - leaving Google behind. Businesses cannot operate on the sliding scale. They cannot pay their bills when they only are paid if someone clicks to the site for more than XX amount of time. The cost of internet marketing is not calculated on a sliding scale, so revenue should not be on a sliding scale.

Should You Put Google Ads On Your Ecommerce Site?

Should You Put Google Ads On Your Ecommerce Site?

One of the biggest debates in the ecommerce world is whether to post PayPerClick advertisements on a website, or not. Many sites are using video advertisements to improve the look and feel of their sites. Others are hoping that PayPerClick will offer a passive source of income, but this short-term thinking may cost the company serious profits.

The purpose of a PayPerClick ad is to take a visitor from your website and put them on another website. This person leaves before they ever see the host company’s squeeze page, buy-now page, or Social Networking tools. This means that a potential customer is gone for good. The problem is - the ads on the host company’s website represent the competition.

PayPerClick Passive Income

On one side of the debate is the idea that PayPerClick lets ecommerce businesses generate some revenue from people who were going to leave the website anyway. The problem arises when the website looks at the actual numbers.

It takes several months before Google starts registering clicks, even if thousands of people have already clicked the link. Even when Google does start registering links, they rarely register more than one half of the actual links. In many cases, Google counts less than half.

Then, there is the Page Rank Trap. Google only pays a percentage of the money promised, based on the site’s page rank. A site can build more than 10 000 inbound links and 1000 pages of content and still have only Page Rank 3, earning about .05% of Google’s promised payout. Many sites (non MFA - Made For Adsense) work for 2 - 3 years before they earn $100 a month.

A website can make hundreds of dollars a month from Adsense, as long as the primary purpose of the site is to generate PayPerClick traffic.

PayPerClick Traffic

Many ecommerce businesses sign up for a PayPerClick program through Yahoo or Google to generate traffic. While the search engine advertising companies promise that they do not favor their advertisers, it is foolish not to. They are only cutting their throats letting sites which do not use their ads to rank higher than the sites who do use their ads.

From this side of the fence, PayPerClick is a good deal, because you are the company stealing customers from the competition. However, very few PayPerClick programs give the advertiser control over sites they appear on.

Google does, to a certain extent. It is possible to visit a major competitor’s site, which generates millions more hits than your site does, and place an ad on their pages. However, this does not guarantee that these same people will not click off your website.

Rule #1 of Sales
The first rule of sales is to hook a potential customer. This means keeping them on the host ecommerce site, and encouraging them to click through the links until they reach the buy now page.

There are some crafty ways to do this. For example, make the link bar to squeeze pages and buy-now pages look like PayPerClick ads. Another trick is to lead people from one website owned by the host company to another of their sites, in effect, creating a big circle.

However, make sure that the main pages are optimized with no=follow code in the links. Search engines penalize this type of ‘black hat’ SEO trick. The no=follow code in the ads will prevent the search engines from penalizing the site.

Both of these tricks will keep potential visitors inside the company’s ecommerce sites.

Another trick is to use a ‘default’ internal search tool. Instead of Google’s search, use one that defaults inside the ecommerce network’s sites, instead of on the world wide web.

Keeping customers is the only way to increase profits, and retain customers.









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Passive Streams of Income

Revenue is not the same as income, or wealth. Revenue is the money that comes into a business before expenses are paid, and a percentage of money is saved for growth is removed.

Most businesses cannot increase their revenue because they do not understand the difference between revenue, and disposable revenue. Most business plans do not pay the business owner an income for five years. All profits in the first five years are needed to ensure the company’s continual growth.

Unfortunately, most people who start a business need disposable income – now. They start a work at home business to supplement their income. This means that the business owner needs to look at multiple streams of incomes. However, not all revenue is earned from sales.

The important thing to remember is that revenue is money earned. Write up a budget. Calculate the cost of operating the business, and how much money is going out of the business on a monthly basis. Do this for your personal income also.

Revenue is anything that lowers the expenses side, or increases the profit side of the balance sheet.

Income Tax

A work at home business gives the business owner the opportunity of saving on their taxes. Most income tax offices do not allow business write offs if the business operates from a room where the family eats. However, converting a dining room to an office offers several benefits.

The dinning room often takes up 20% of the home. This means that business owners can deduct 20% of every bill, from hydro to lawn care, carpet shampooing to renovations. They can even write off 20% of the mortgage and mortgage interest, insurance paid, property taxes, and levies.

Careful planning can drop the business owner’s income tax $1000 or more, depending on how much they usually pay. This is revenue earned, money in the business owner’s pocket, that does not come from sales.

Depreciation
Everything a business uses from computers to automobiles is subject to depreciation. This depreciation is deducted from the fixed asset’s value, whether it is a portion of the family vehicle, a computer, office furniture, and other equipment used to generate income.

This depreciation lowers the income generated by the company, and in turn, lowers the income tax paid.

Invest In Yourself

Many small business owners fail to realize that they have value. They rarely consider the knowledge learned as an asset. It is an asset, and it can be used to reduce expenses, and increase revenue.

Most small business owners spend a few months researching their business, but few take the time to learn how to become a success. Once they find one or two methods that they understand, they stick with them, whether the methods work or not.
Every time a business owner learns how to save money, the money saved should be considered revenue.

Conclusion

In this way, many business owners save a few thousand dollars each year – even before the company starts earning money from sales. The problem is, most work at home business owners overlook these streams of passive income. They do not keep gas logs on their vehicle, or receipts for their home care, utilities, and taxes. They loose thousands of dollars each year, because they do not view their business as a ‘real business.’

However, if a person occupies their time trying to generate sales and earn revenue, then they are in business. There is no threshold that defines a business.





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Have You Considered Getting Paid to Blog?

I Started five blogs this summer, to help the students of my course 'make $1000 a month blogging wat writersonlinecourses.com' learn the ropes and actually see that the claims in the course are true.

Paid Blog Posts and Page Rank

This blog now has a PR2. That is good enough to get started, but it does bring up some good questions. Will blogging for pay lower the site's PR. The simple answer is no.

One reason it does not lower the page rank is because paid blog links almost always lead to a page with a higher PR than the blog post. So, in fact, the opportunity to increase the PR of the blog is real.

Communati mentioned that I helped increase the Page Rank of this site. In a real way, I did, by linking back and forth from this site to web pages and blogs with PR3 and PR4. This increased the value of the communati page.

Understanding Page Rank

Now, if the blogger were using heading titles, and were 'breaking' their posts every 150 words. If the blogger were building 'keyword anchored' links to a specific post, then yes. There may be an argument that the blog is being degraded by the paid ads. But, as there are few blogs in a site like communati that meet the criteria:

-No more than 10 keywords which are repeated through the entire blog
-Staying on topic
-Using proper coding and H1/H2/H3 titles

Then the effect of paid blog posts is minimal and on the 'plus' side of the scale, as apposed to the minus side.

Not everyone is intrested in writing for pay. This is totally acceptable. For others, the concept is a natural progression from hobby writer to professional blogger status. Will it offend your readers? I will talk more on this later, but the answer is basically - no, not if done right.


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How I Built a Career

What I Love About Work At Home

I Love work at home because . . .
When I have a birthday, I have cake for breakfast for two or three days becuase I can :)
I can turn the television on and listen to my fav movies while working.
I have a good excuse to stay up until 4 am.
I can read a novel while my computer is booting up.
I am home when my kids get home from school.
None of my relatives think I have a job, so they don't ask me to do things for them.
I can read my favorite magazines and call it research.
I can play on the computer for 10 hours and call it promotion.
I need to work hard, but I do not need to put up with office gossip.
I can dress up in comfe old clothes to work.
I can get to work with other writers.
I can turn down work that I don't feel good doing.




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Does Google Identify The Original Version of an Article?

The problem of duplicate content goes far beyond the control of most web site owners. It is very easy to have two domain names pointing to the same home page.

http://mywebsite.com
www.mywebsite.com



More Examples:
http://www.example.com
https://www.example.com
http://www.example.com/index.htm
https://www.example.com/index.htm
http://example.com
https://example.com
http://example.com/index.htm
https://example.com/index.htm

Both of these URLs lead to the same web page. Unfortunately, Google sees two versions of the home page. Unfortunately, I use Cpanel, so I cannot do a 302 redirect, or at least, I haven't figured it out yet.

When all the arguments end, and the air clears, the only thing that Google does in most cases is stop ranking the web page (not site) where the duplicate content appears.

The thing you need to balance is. Is it better to rank high on each page of the website, or is it better to give my readers 200 'good' articles on a certain topic? Of course, you can rewrite every article at least once a year. That will solve the problem.

The purpose of this series of blogs is to encourage writers to submit free content articles for promotion - without fear.

And, if you do have fear, just reword some sentences, change a paragraph or two, use different words, cut a couple words, and then submit one version to the net, the second to your site.

Again, it is hard to measure whether you gain or loose.
On one hand, your content is not original.

On the other hand, you can gain hundreds of inbound-links, from websites with similar content (keywords) which will increase your rank.




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Urban Legend, or not? Google's Duplicate Filter

If you are on a blog like writingup, then yes, use original content, and ping after every post.

I have posted at five major blog sites for three years. I am not big here - yet, but I make more money from this blog because of the traffic.
However, your personal website is different.

The Duplicate Content Penalty

Let’s look at the “Duplicate Content Penalty.” It has been around for years, and haunts society like an urban legend.

It is feared despite the near total lack of reasonable proof that it exists in the form that most web owners understand.

The Penalty suggests that if my site has the same content as yours, one will be penalized.

Then, you do a Google search and what comes up as #1 on the search? An article directory, and an article that has 15000 downloads.

As usual, Google's duplicate content penalty has nothing to do with duplicate content. And it’s not a 'real penalty. It’s just a by-product of how the search engines work.

What happens is 'authority' sites get ranked. So, your little site with 100 articles on how to make the world's best short bread has the same article on mixing batter as a massive, 10 000 page website that focuses on cooking cookies - they get ranked - you don't. This is not a penalty, it is the 'natural consequences of living in the net environment.'

But, let's say that you've dutifully posted your article on 50 000 other websites, with an inbound link to a single article (never your index page) - then wham - you've just knocked the poor cooking cookies website off the charts.
What to do --- What to do?

You can do two things.

1. Put new content on your site weekly. Syndicate actively. And build links.
2. Toss the whole thing and become a Social Networking expert like Sharon Hurley Hall - and laugh at the search engine crawlers all the way to the bank.





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Fax Solutions

Many of today's writers are asked to write ad copy for companies. Some of them have viable solutions for small businesses, even freelance writers. There are some Fax Server solutions that can make life easier for a freelance writers - even help them start their own business.

All a writer needs to do is highlight the obvious benefits of the products. One of the hardest things to write about is a product that you don't use, and you do not know what it is for. A $4000 Fax Server may not seem like a good idea for most small businesses, but when you consider $40 a month per fax line,Fax Software and a small business may need 7 - 10. This means, a the $4000 fax machine can pay for itself in one year.

Basic Blogging

There are so many sites that tell writers they can get paid to blog. Most of them have something to sell. Few are written by people who are actually doing it. Except now.

I am making about $300 - $700 a month blogging, and that is only after ten months.

HOW TO BUILD A BLOG

You can get paid to write blogs. The first step is to set up about 10 blogs. You need to also set up a squidoo lens and a myspace lens - at least one. The most important thing to remember is that this is 'not' a get rich quick scam. You will need at least 400 posts online before you will start seeing any income.

TYPE OF BLOG

-ADSENSE
The most important thing to do is find out what type of blog you need. If you want to make Google Adsense money and learn from an expert then go to www.writingup.com (Here is my referral code. If you do sign up, please give me the boost. http://www.writingup.com?referer=4062)

Another good site is bloggerparty.com. These two sites get hundreds of thousands of hits, and more important, they come up on Google searches. I make 90% of my Google Adsense money from blogs on these sites.

Yes, I have received Google Adsense checks. I expect to be receiving one every month within the next four to six months.

It may take several weeks, or even months, to learn which blog communities people are clicking at, and which ones they are not.

www.writingup.com, www.bloggerparty.com, www.blogger.com are good for this. Wordpress.com is good, but you need to download a plugin.

-PAY PER POST
This is where companies pay $5 to bloggers for posting their client's press releases. This can be tricky. You usually get 20 at a time, and only 24 hours to post them all. If there is a mistake, the post is kicked back into your inbox and it must be fixed before you are paid.

One such company is Bloggingad.com another is reviewme.com
If you are going to use PPP then do not use www.wordpress.com - they ban sites with PPP ads.

www.writingup.com, www.blogger.com, www.bloggerparty.com is great for this.

-AFFILIATE
I was paid to write one person's blog. This person had so many affiliate codes on the page it was impossible to navigate the blog. I have Amazon code, and I write book reviews and then link to the code. I also have code for my web hosting - a great webhost company that offers me server quality and size, for only $4.50 a month. This is all the affiliate I do.

I also don't try to use general code. If you go to my blog www.Historical-Novel.blogspot.com, you will notice that I have linked single book pictures and code.

www.wordpress.com is a great place for this because the blogs look professional and have credibility. I receive very few clicks from my www.writingup.com or www.bloggerparty.com blogs.

-ALternatives
Along with blogs, there is also Heliumknowledge.com, ww.reviewstream.com, etc.

HOW TO BLOG

Each blog should have similar topics, but not the same. If all the blogs have different topics then it will be too hard to make a living. The best bloggers write one article or post and then write 5 versions to put on five different blogs.

The content must be personal, conversational, based on your own experience, and link to references.

Write as if you are talking to a friend on the telephone. Do not preach or teach. Conversational language uses simple sentence structure and a grade nine vocabulary. All posts should be based on experience. Do not write a post 'how to make money.' Write 'How I make money.'

Reference links are important. 1. Google will use them to increase the rank of your blog. 2. Readers will know that you are not making the information up.

LINKING

This is as important as hits. The more incoming links the better. The best way to get dozens of inbound links is to write free articles with a link to your blog at the bottom.

NETWORKING

Post in other people's blogs. Reply to threads. Talk to people. This will attract readers to your blog.

You also need to promote your blog on Tecnorati and then go to www.pingoat.com and ping it 'AFTER EVERY' post.

For more information read www.writingup.com/gracepub There are more than 500 posts to help you learn to start a career as a work at home freelance writer.

Use Blog Catalogue To Earn Money

At another blog community, I found a post stating that Blog Catalogue is a waste of time. I had to look twice, before I realized that the author was serious. Then, I went to their blog neighbourhood and found why.

1. This blogger never helped promote other people's blogs

2. There was no 'recent visitor' widget (high enough on the bog that the screen shot captures it and show other blog catalogue users) So, the big bloggers who will trade a 'view' for appearing as a recent visitor will over look him.

3. He did not collect a neighbourhood of similar blog communities - so no one knew he was there.

4. He obviously didn't appear on other blogger's 'recent viewed' widget (my neighbourhood is good - but it offers no incentive for people to repeatedly visit your blog)

5. He himself had not chatted with other bloggers or even participated at Blog Catalogue

So, there is nothing wrong with Blog Catalogue - there is something seriously wrong with this person's expectations. If you give nothing - you get nothing.

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www.inspiredauthor.com

We are launching IA on a new platform. The site is bigger and better than ever, with more tutorials and articles, taught by people who are currently published, and/or working as freelance writers.

Our site has earned 2.2 million hits this year, with 1500 regular visitors each day. We are also building a forum, which I want to thank Communati.com for, because I hit a brick wall. This new forum will give readers a chance to talk to the Topic Editors and ask for help.

Membership costs $0.00 - so there is no reason to stay away. We believe we created the largest 'online course' site dedicated - 100% - to writers.

Freelance Writers - Five Reasons Why You Need A Website

By Sharon Hurley Hall

These days, if you're starting a career as a freelance writer, it's no longer enough to ring up a few editors and distribute a few business cards. Most of the people who want to hire you will ask if you have a website. If the answer is 'no', you could lose out on some valuable sources of income. Here are five reasons why you should have a web presence.

1. Developing the brand of you

As a writer, your name is your brand. People will like or hate your stuff, trust or distrust your opinions. Either way, they'll have positive or negative feelings every time they see an article with your name on it. So your job is to build editors' and readers' trust in that brand.

2. Writing is your business - you need to treat it like one

Every reputable business has a website that showcases its products and services. You should too. How else are people going to know what you have to offer? A website allows your potential clients the luxury of accessing your information in their own time. You should include a resume, references, services (types of writing), samples of work, links to where you're published on the net.

3. Efficiency

A website is a time saving way of showcasing your past and current work (an online portfolio or selection of clips). You can point editors to it as well - a time saver for you and them. No longer do you have to spend time selecting and printing your best work. Instead, upload examples to your site and link to other places where your work has been published.

4. Make your passion work for you

Some of the writing you do will be for love rather than money, but that's no reason why you can't make it work for you. Upload your short stories, poetry, novel chapters and so on to show how creative you are.

5. Skills development

If you do the web development yourself, you'll also be gaining another valuable skill. The discipline of editing your material for a website will be invaluable when you're trying to get a commission to write 40 web articles for a pittance (we all have to start somewhere).

So what are you waiting for? Get your stuff on the net and start building the brand of you.

Sharon Hurley Hall is a freelance writer, ghostwriter and editor. Sharon worked in publishing for 18 years, writing articles and editing and designing books and magazines. She has also lectured on journalism. For more information or to contact Sharon, visit doublehdesign.com. Read more of Sharon's writing at her blog

Article Source: http://EzineArticles.com/?expert=Sharon_Hurley_Hall

writing, brand development, freelance writing

Freelance Writers - Five Reasons Why You Need A Website

Freelance Writers - Five Reasons Why You Need A Website
By Sharon Hurley Hall




These days, if you're starting a career as a freelance writer, it's no longer enough to ring up a few editors and distribute a few business cards. Most of the people who want to hire you will ask if you have a website. If the answer is 'no', you could lose out on some valuable sources of income. Here are five reasons why you should have a web presence.



1. Developing the brand of you

As a writer, your name is your brand. People will like or hate your stuff, trust or distrust your opinions. Either way, they'll have positive or negative feelings every time they see an article with your name on it. So your job is to build editors' and readers' trust in that brand.



2. Writing is your business - you need to treat it like one

Every reputable business has a website that showcases its products and services. You should too. How else are people going to know what you have to offer? A website allows your potential clients the luxury of accessing your information in their own time. You should include a resume, references, services (types of writing), samples of work, links to where you're published on the net.



3. Efficiency

A website is a time saving way of showcasing your past and current work (an online portfolio or selection of clips). You can point editors to it as well - a time saver for you and them. No longer do you have to spend time selecting and printing your best work. Instead, upload examples to your site and link to other places where your work has been published.



4. Make your passion work for you

Some of the writing you do will be for love rather than money, but that's no reason why you can't make it work for you. Upload your short stories, poetry, novel chapters and so on to show how creative you are.



5. Skills development

If you do the web development yourself, you'll also be gaining another valuable skill. The discipline of editing your material for a website will be invaluable when you're trying to get a commission to write 40 web articles for a pittance (we all have to start somewhere).



So what are you waiting for? Get your stuff on the net and start building the brand of you.




Sharon Hurley Hall is a freelance writer, ghostwriter and editor. Sharon worked in publishing for 18 years, writing articles and editing and designing books and magazines. She has also lectured on journalism. For more information or to contact Sharon, visit doublehdesign.com. Read more of Sharon's writing at her blog