There is a lot of controversy over whether a blogger should put meta code in their blog templates, and use H1, H2, H3, heading tags to control the ads Google puts on their blog.
I am on the pro side. I find that the meta tags and heading codes gives me the freedom to go a little ‘off topic’ without worrying about having random, low paying, and off topic ads appear in my Google Adsense towers.
That said, many bloggers think they are missing Google’s highest paid opportunities by trying to control the system. They argue that the click through rate may be lower, and that google’s sliding scale will slide farther down in Google’s favor. All – reasonable and realistic possibilities.
The answer to the question is personal, but should also depend on whether you expect to earn most of your revenue from Google. Most bloggers do not.
In fact, most bloggers are lucky to receive one or two checks a year. Not Google’s fault. They tell you how bloggers how to succeed. There are a lot of blogs like this one that teach bloggers how to succeed. The problem is that most bloggers do not get it.
I’ve talked to many new bloggers who think that posting 10 articles a month is horrible, let alone 50 or 100. Yet, they want the same income as bloggers who do post this number of blogs. The facts are clear. Bloggers cannot work on their blog ‘in their spare time’ and expect to earn a full time income.
But, if the blogger does put the work into their blog, I think they should stick with the ads that have proven to pay in the past, the ones which their readers click through most often…and to do that, you need to control Google using legal SEO tricks.
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