It is very hard to learn how to manage keywords properly. Most people either use too many, or two few. The optimum is 3 - 5% keyword density. More than 7% density, repeatedly through a website can seriously damage the Google Page Rank.
However, this is most important when writing free content and press releases. There is a free Press Release SEO Toolthat will help make sure your articles receive the exposure you need.
It is easy to use, nothing to download, and doesn't require HTML knowledge. Just paste your article and let the tool calculate the keyword density percent. That is all. You can adjust the article to fit the search engine rules, and tweak out words that might confuse search engines.
Example, let's say that your keywords should be photography. But, after using this tool, you might find that your highest keyword is your home town. This means that search engines will bring up your press release for people looking for things in your town, and may never bring it up for people looking for photography.
This is one of the most invaluable tools I've found for web marketing and small businesses.
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