When small businesses work together they can level the playing field, giving each member a chance to survive on the Internet. If you surf the net you’ll find tons of joint ventures and large networking groups. The foundation is solid. Their theories work – to a point.
Most programs fail because they are comprised of thousands of small business owners who are only interested in promoting their products. No one attends meetings to buy, or to help others. They just want someone to help them with their venture.
Make Your Own Networking Group
The best groups are 3 – 12 people. Anything larger attracts the ‘free loaders’ who sap the groups resources and move to the next group. The theory is simple. Each person spends 3 – 5 hours a week marketing their own business, hunting for resources, learning new theories. If each member uses that 3 – 5 hours as part of a group, one person looks for resources, one person learns, one person promotes, they can expand their abilities by x5.
Example: Person A builds 10 inbound links in an hour. Instead of building for themselves, they build 3 links for 4 different members. Each member builds links for each other. 4 people building 3 links for each member, including themselves, equals 16 links ...not the original 10. Each member makes 2 extra links, but they earn 6 extra links.
This can be done using training, building resources, building websites. Each member can bank time into the skills they know best.
A Right Way and A Wrong Way
The biggest mistake is bringing together a few dozen people, charging a fee, and then waiting for something to happen. It won’t. This type of group usually frustrates the members leading them to believe it is a scam.
Large groups will work, but only if everyone book hours. Lets’ say you (member A) want a website made. Member B makes websites. Member B wants marketing, which Member C can do. Member C needs 10 articles written, which member A does.
This will work, but only if there is a forum or group where someone is in charge. Maybe the person in charge can bank their ‘hours’ by helping the others. Keep the group manageable like happens at www.divanetworking.blogspot.com where less than 20 members work to build each other’s page rank and traffic.
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