Everyone has different expectations and goals for their work at home business. Some people want self-fulfilment, others want to generate a passive source of income. Professionals want creative freedom, respect, a larger share of the wealth and independence.
The internet offers unlimited opportunities for business people to meet all these neds. However, most flounder around the net, wasting months on tangents and theories, before they learn how to generate income.
Two things hold work at home professionals back. Fear is the number one reason for failure. Second, they fear innovation. The internet is no place to believe the old statement, 'there is a right way and a wrong way to do something.'
The Entrepreneur?
An Entrepreneur is someone who has the expectations and attitude to succeed. They do very well in the brick-and-mortar world. They often have the guts to try something new, and start businesses. However, they usually sell out within five years, and then start a new business. This revolving door business development pattern can generate millions – but not in the ecommerce world.
Introduce the Solopreneur
The Internet is a fertile garden for the true entrepreneur. But, few of them will reach their potential. The Internet is the home of the solopreneur. This person loves exploring new ground, learning, breaking the rules, and building an empire out of smoke and mirrors. They want to prove they can succeed. They enjoy work. While the entrepreneur is motivated by money and freedom, the solopreneur is more technologically minded, and wants to build something solid.
The solopreneur is, by definition, someone who is not interested in applying for a loan from the bank, joining the local business network, and my never own business cards.
The Businessperson?
A businessperson thrives under a routine. They participate in drop ship programs, sell on ebay, run affiliate programs, build lists, and follow proven strategies of success. They will buy into a program, probably one started by the solopreneur, or they may buy a franchise from the entrepreneur. They are willing to trade money for the right to earn a faster profit.
They prefer a map directing them toward success. They become part of a business community. This business person is comfortable in networks.
There is no right or wrong type of business people. Each has a part to play in the Internet marketing and ecommerce world. Each benefits from the efforts of the other. A solopreneur started myspace and youtube, but the business people came in and helped them succeed. Then, the entrepreneurs made ‘plug ins’ to sell to users and created API keys to increase exposure. Together, they created a vast network where people could sell products via Google Adsense and Affiliate marketing programs.
Managing The Dream
New business people fantasise about owning a business one day. They are guided by the dream, instead of measuring their skills, abilities, and defining what type of business person they are. These people may want a bridal website, because they always wanted to be a part of the bridal world. But, in reality, they would generate more profit if they ran a niche website that sold vacation trips to honeymooners.
The dram is a dangerous foundation for a business. Dreams rarely translate into the real world. The hard facts of life cause them to crumble, leaving the business owner standing amid an expensive pile of worthless web pages and IT tools, wondering what went wrong.
The Internet Business World
You cannot touch the net. No one can go to an office building and say ‘this is the net’. It cannot be sold. No one owns it. But that doesn’t mean that it is not ruled by a series of checks-and-balances that define success and failure.
E-businesses operate by a different set of rules than brick and mortar businesses. Before starting an ecommerce business, take the time to learn how the internet works. The net is a powerful marketing tool. When used right, the business owner can be generating revenue within a couple months. When used wrong, a website can sit dormant for years without generating enough income to pay the web hosting costs.
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