Eventually, every small ecommerce business grows large enough that it needs to upgrade their ecommerce software. This can include internet marketing tracking software, or a better shopping cart.
It doesn't take long for ecommerce business owenrs to learn that cheap, or free, shopping carts cost a fortune in 'abandoned shopping carts.' Customers become frustrated with the navigation systems, lack of flexibility, or a surprise fee or higher than expected shipping costs. They abandon the cart and go shopping somewhere else.
The first carts were build along the belief that consumers would rather finish their purchase, even if it meant paying more, or filling out a market research survey-personal information, instead of abandoning their cart. Experience has shown this is not true.
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