Reading on internet is very different from reading a book or printed material. People tend to scan web pages instead of reading it.
When somebody comes to your web page he/she would try to scroll the web page and read at the same time. Most of the times continuous scrolling of the page results in cursory reading or scanning as it is popularly called.
As a writer and webmaster you need to catch attention of your visitors. So you need to make your web page in such a way that readers attention is held repeatedly.
You want your reader to stop often and read more intently. You want your web page made so that your message is delivered even if it is scanned.
Chunking is the solution.
Chunking is a method of presenting that splits concepts into small pieces or "chunks" of information to make reading and understanding faster and easier.
If information that you present is interrupted instead of continuous, you will pass more information to your visitors mind.
Chunking is especially useful for material that is presented on the web.
How to chunk?
There are various methods to chunk information. You can use one or more of the following to chunk your page (See I am chunking here ;-) )
* Use of bulleted.
* Use of short subheadings.
* Use of short sentences with one or two ideas per sentence.Use of short paragraphs, even one-sentence paragraphs. This leads to more white space and every time a para begins, reader's mind is more focussed.
* Use of bold, italics and underlines in your text.
* Use of quotes in your text
* Use of graphics within text to emphasize and illustrate points.
Chunking has dual advantage of benefiting writer and reader. It is a win win situation.
Marketers able to convey information more efficiently.
Readers are able to find what they were searching for without spending much time.
So next time you write, do not forget to chunk.
Happy chunking.
Author: Arun Pal Sin
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